Virgin Pulse Brand Site

The brand guideline website provided high-level specifications for the Virgin Pulse visual identity (logo, color palette, design style, and typography) and marketing communications (tone of voice, messaging, essential materials, and channels).

A complimentary extension of the more detailed internal brand document, this website was built on WordPress and included a library of downloadable brand assets. The gated site was easily accessible through the company’s intranet, but temporary access could be provided to external partners and contractors.