ShapeUp

ShapeUp was an online wellness platform. I led the design teams for marketing and product from 2009 until 2016, when ShapeUp was acquired by Virgin.

Being one of the first ten employees hired at ShapeUp, I had the opportunity to create, develop, and produce a range of projects. Here are a few examples of brand implementation.

I managed every aspect of the visual brand. Building and maintaining a detailed guideline system was key to instilling consistency throughout the organization. Brand ambassador, design director, and vendor management were all part of my daily focus.