Nothing is more satisfying than mentoring and guiding creatives to stay inspired and motivated to do their best work. I especially enjoy the process of ideation and working with a team to come up with creative ways to use technology to tell a story that leaves a meaningful impression. Although I have experience in various roles, my strengths revolve around innovative digital and analog solutions, team guidance and development, collaboration, strategy and research, brand expansion, and design standardization.

Brief History

Before freelancing, I led design teams for ShapeUp and then Virgin Pulse. In 2009, I was one of the first employees at ShapeUp, a well-being platform that helped organizations guide their members to lead healthy lifestyles. As Lead Designer and then Creative Director, I managed the design teams for marketing and product.

After Virgin Pulse acquired ShapeUp, I led the marketing design team as the Senior Director of Design until 2022, where we supported the brand and focused on unique marketing experiences and events. Before ShapeUp, I was the lead web designer at CoreSmart and Synergy Ad Group and a self-employed contractor.